Recognizable? I think so, that is how our wonderful events industry is structured. Always with your head in the wind, looking forward and not looking back too much, that is experienced as a standstill. But is that really the case?

Every now and then it is good to pause for a moment, to take a moment of rest. Especially after a year like 2022, the year of the restart after two years of Corona standstill. We started again in March in a hurry and we kept running until the end of the year. I don't think it will be much different next year.

Around our 15th anniversary event last March, we took that moment and looked back on 15 years of Fraai Projecten. What can we learn from the past and what will that bring us in the future? Many learning moments are internally focused and mainly operational, but we all know that and everyone suffers from it. "That's just how the industry is structured," we say to justify it.

Another important point of attention was our corporate identity, the image of the company. How do you come across? Does that match your product and who you are? A lot has happened in terms of organization in recent years. After the departure of co-founder Koen van Berlo, the focus within Fraai Projecten has shifted much more towards events. Different focus, different dynamics. So also a different corporate identity, but we are continuing with something that has been good and recognizable for years.

So, we are continuing. And in our case, we are also breaking through! Where the circle in the logo stands for infinity, strong and timeless, we are now going to break through it. Looking beyond boundaries, breaking through thought patterns, looking at things from a slightly different perspective. That is what Fraai Projecten stands for and we have now also made that visible in our new logo.

We are therefore proud to present our new visible identity; Creative and Unique, that is what Team Fraai is. The black has been replaced by dark blue, the white by very light gray and the beautiful team has become Team Fraai. The difference is in the details. To do this, you need to break through existing frameworks and that is exactly what it is all about and where the difference is made. Typically Beautiful!

On to a dynamic 2023. We are ready for it in any case. Bring it on!